The flame started when my wife and I were walking in downtown San Francisco on one sunny day. "I love your outfit," one lady said. "Oh my God, your dress is amazing." another praised. Ofcourse they were addressing my wife. When we got home after several hours I told my wife: "we are starting our online clothing store." Not away from her current job of being a personal fashion stylist, my wife replied: "let's go to bed now, we'll talk about in the morning." In the early morning my wife woke up to find me programming. "Rulehim.com" was born.